Product attributes, or characteristics that represent a product like size or color, are the building blocks of quality product descriptions. If a consumer is deciding between two similar products online, they will likely choose the option with a more complete product description full of specific product attributes. What happens if this product information isn’t accurate or accessible?
Brands are successful when they produce quality products and cultivate positive consumer experiences. Brand success is not easily attained - there is a lot of challenging, not-so-glamorous work that happens behind the scenes. For example, many brands struggle with product contentsyndication. Here’s why.
Venzee provides an automated solution for product content syndication. In this post, we define syndication, explain its complexities, and describe how Venzee is tackling supply chain's biggest challenge.