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Product Attributes: The Foundation of the Digital Supply Chain

Posted by Sharon Ma on

Product attributes, or characteristics that represent a product like size or color, are the building blocks of quality product descriptions. If a consumer is deciding between two similar products online, they will likely choose the option with a more complete product description full of specific product attributes. What happens if this product information isn’t accurate or accessible? 

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Friction In The Supply Chain

Posted by Sharon Ma on

Brands are successful when they produce quality products and cultivate positive consumer experiences. Brand success is not easily attained - there is a lot of challenging, not-so-glamorous work that happens behind the scenes. For example, many brands struggle with product content syndication. Here’s why. 

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What Is Syndication?

Posted by Sharon Ma on

Venzee provides an automated solution for product content syndication. In this post, we define syndication, explain its complexities, and describe how Venzee is tackling supply chain's biggest challenge.

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